New brand and visual identity for the organization of libraries of the state of Lower Austria. The aim was to become more visible as one strong state-wide organization and to show that today’s libraries are more than just places with books.
The brand family is designed to be flexible and expandable to accomodate the over 200 members. At the core of the visual identity is a specially developed code-font, from which new logos but also background graphics can be generated. An online brand book with many templates and guides makes it easy for all members to use the new assets.